It’s Time To Become Energy Independent.

Let’s put you and your family in a better financial situation and a brighter future.

New York

State of New York
25% tax credit is available for purchased home solar systems in New York. *Up to $5,000 state tax reduction.

New York City
Property tax abatement on the added home value from a solar system. 
*NYC ONLY

Florida

State of Florida
Under Florida’s Solar and CHP Sales Tax Exemption, Floridians are exempt from paying the 6% sales tax on solar panels.

Net Metering
In Florida, utility companies compensate solar homeowners at a full retail price each month, with any surplus credits reconciled at the avoided cost rate at the end of the year via net metering.  

Massachusetts

State of Massachusetts
15% tax credit is available for purchased home solar systems in Massachusetts. *Up to $1,000 state tax reduction.

SMART Program
Your utility will pay you a fixed rate-per-kilowatt-hour (kWh) of solar energy your solar panels produce for 10 years.

New York

State of New York
25% tax credit is available for purchased home solar systems in New York. *Up to $5,000 state tax reduction.

New York City
Property tax abatement on the added home value from a solar system.  *NYC ONLY

Florida

State of Florida
Under Florida’s Solar and CHP Sales Tax Exemption, Floridians are exempt from paying the 6% sales tax on solar panels.

Net Metering
In Florida, utility companies compensate solar homeowners at a full retail price each month, with any surplus credits reconciled at the avoided cost rate at the end of the year via net metering.  

Massachusetts

State of Massachusetts
15% tax credit is available for purchased home solar systems in Massachusetts. *Up to $1,000 state tax reduction.

SMART Program
Your utility will pay you a fixed rate-per-kilowatt-hour (kWh) of solar energy your solar panels produce for 10 years.

Inflation Reduction Act (IRA)
Homeowners who install designated solar energy systems will receive a tax credit of 30% of the cost from their federal income taxes.

GOALS.

Dec 2021 Catalyzing Clean Energy Industries Through Federal Sustainability
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Nov 2021 Long-Term Goal: Pathways to Net-Zero Greenhouse Gas Emissions by 2050
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New York
70 Percent of State’s Electricity from Renewables by 2030 and 100 Percent Zero-Emission Electricity by 2040
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Florida
40 Percent of State’s Electricity from Renewables by 2030, 82 Percent by 2040 and 100 Percent Zero-Emission Electricity by 2050
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Massachusetts
50 Percent of State’s Electricity from Renewables by 2030 and 100 Percent Zero-Emission Electricity by 2050
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MY PROJECTS.

Completed

New

LET'S TALK...

what's really going on.

In the News.

Apr 2025

US electricity demand will grow 50% by 2050, electrical manufacturer study finds

Feb 2025

Con Ed seeks approval to raise gas, electric bills for New York City, Westchester residents

Feb 2025

President Trump says he will use energy emergency declaration to approve more power for AI

Feb 2025

President Trump declares energy emergency to diversify supply of energy, including solar, wind and battery storage.

Dec 2024

FPL Seeks $1.2 Billion in Hurricane Recovery Costs from Customers

Common myths + Misconceptions.

Myth 1

Solar only works when the sun is shining. I still need power when it’s raining.

Actually, solar technology can be leveraged in virtually any condition, including rainy and snowy days, because some sunlight still reaches the earth. Solar panels tend to perform best in cold and sunny climates because heat interferes with the conversion of sunlight into electricity. (Keep in mind that solar panels collect light, not heat.)

On top of that, battery storage can be connected to your solar panels and provide energy at night. This is your clean-energy backup, as opposed to conventional backup generators—if the power goes out in your neighborhood, your power will stay on.

Myth 2

Solar panels aren’t efficient enough.

Some customers hear that solar panels have an efficiency rate of 22% and wonder why it’s not 100%. Some sunlight will be reflected off the panel or be turned into heat instead of electricity. Solar cell materials also can’t absorb all the types of light that make up sunlight, like infrared light. The world-record efficiency for a solar cell at room temperature under normal sunlight is 39%, but these cells are too expensive to be cost-effective for home solar panels.

Truth is, the sun produces an enormous amount of energy—the sunlight that shines on the earth in just one and a half hours has more power than the world consumes in an entire year. With this huge energy supply, commercially available solar panels provide plenty of power to meet your home’s needs, at a cost at or below electricity provided by the grid in most parts of the country.

Myth 3

Solar is too expensive.

While the cost of a residential solar system can range from $15,000 to $35,000, you don’t have to pay for it all at the time of installation. There are several solar financing options that allow you to pay over time, plus local, state, and federal tax incentives and rebates to offset the costs.

And solar panels require little ongoing maintenance—they are durable and reliable. If you live in a dusty environment, you may want to clean them once a year to maximize power output, but that’s about it. As demand for solar energy continues to grow, SETO is working to ensure the costs keep declining.

Myth 4

The government will give you free solar panels.

You may come across scammy solar advertisements about "free solar panels from the government." This isn't true; you can go solar for $0 down with a solar loan or lease, but federal and state governments do not provide free solar panel installations. While the government won't cover the cost of a solar panel installation, they do subsidize the upfront cost of purchasing a solar panel system through various solar incentives.

The federal investment tax credit (ITC) allows you to claim 30 percent of the cost of your solar installation as a credit toward what you owe in federal taxes. Depending on where you live, your state or local government may also provide additional solar incentives such as tax credits, rebates, or performance-based incentives (PBIs).

Myth 5

Solar panels will damage your roof.

Some property owners hesitate to install solar on rooftops because they worry about possible damage. Luckily, roof damage from a solar panel installation is extremely rare.

For one, solar installation companies will inspect roofs before installing. An engineering and structural review of your roof will confirm whether or not it can withstand the added weight of a solar installation. Most solar installations will require holes in the roof to affix the racking, but sealants at these holes will prevent roof leaks. Solar installers will also provide a workmanship warranty (typically 5 to 25 years) to protect you on the off chance that damage occurs due to their installation work.

As long as you work with a qualified, licensed solar professional, you won't have to worry about roof damage. Stories of roof damage after solar installations are usually a result of a poor installation or a company installing solar on a roof that wasn't in good condition to begin with.

More Resources.

Playlist

What is Net Metering?

I'M RICK G.

Energy Consultant in New York, Florida + Massachusetts

Unlike other energy consultants, I’m determined to help homeowners and look at options to help navigate the outrageous utility bill increases that are coming in 2025.

I’m ready to answer ALL of your questions and concerns. With the help of your electric bill, I will be happy to conduct a savings analysis for you − free of charge; and break down the report thoroughly with you and your family.